Tourism and cultural exchanges will be useful tools in building the new foundation for the Silk Road economic belt.
More than 40 performances by international music and dance ensembles have been staged in cities across Shandong province during the ongoing 10th China Art Festival.
Thousands of porcelain and ceramic product manufacturers from around the world will attend an industry expo next month.
To warm up for the upcoming China Arts Festival, more than 50 performances presented by foreign art groups have been staged or scheduled in cities across Shandong.
Behind Jinan's modern bustle, Chitralekha Basu and Zhao Ruixue find that lyrical scenes and traditions remain.
The third Shandong Cultural Industry Expo has been underway in Jinan since September 27 to promote further development of local media, animation and tourism.